Will Richemont Watchmakers Match Success of Jewellery Maisons?

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Following up on our report concerning the state of the Swiss industry, it’s price diving deeper into Richemont outcomes forward of Watches & Wonders.

The Geneva commerce honest this yr marks the primary time the group is just not the most important participant on the scene and represents a chance for manufacturers corresponding to Cartier, Jaeger-LeCoultre, and IWC to take a extra assertive stance versus LVMH manufacturers, in addition to Rolex, Tudor, and Patek Philippe.

One significantly brilliant spot for Richemont is the return of Van Cleef & Arpels to the watch honest, which together with Cartier has been very spectacular in creating its jewelry enterprise. Not for nothing, each manufacturers additionally boast very spectacular watchmaking know-how and imaginative and prescient.

Picture: Van Cleef & Arpels

In an official assertion, Richemont cited income development of 32 per cent (q-on-q) for its quarter ending in December 2021. Wanting on the final regular yr (2019), Richemont beats its personal efficiency by 38 per cent, to supply higher context for these newest figures.

Europe and the Americas accounted for a lot of this development, as international locations in these areas progressively make a return to regular life; China, which had opened up earlier however stays in its personal pandemic bubble, registered gross sales development of seven per cent. Gross sales at Richemont rose to €5.658 billion euros (US$6.41 billion) within the firm’s third quarter led to December, a 32 per cent enhance when forex swings had been eliminated. The efficiency was 38 per cent higher than the 2019 Christmas quarter earlier than the pandemic hit, Richemont mentioned in an announcement.

cartier watchesPicture: Cartier

“Richemont has made vital enhancements in any respect ranges and is presently in a candy spot to create worth,” Vontobel’s Jean-Philippe Bertschy instructed Reuters. Whereas this recommendation pertains to Richemont shares, it additionally displays alternatives for the assorted manufacturers inside the group to strengthen their respective product choices, and discover new retail and content material alternatives. Based on Richemont, direct gross sales to customers continued their upwards trajectory, now representing 78 per cent of group gross sales, and on-line retail gross sales had been additionally up 19 per cent.

A lot of the group’s improved efficiency is right down to its jewelry enterprise, with gross sales at Cartier, Buccellati, Piaget and Van Cleef & Arpels up by 38 per cent. By means of distinction, watchmaking manufacturers solely improved by 25 per cent on the identical quarter efficiency in 2020.

This follows a sample for a couple of years at Richemont specifically, which has seen jewelry present extra promise and tracks the broader trade as nicely. Take the instance of how LVMH’s efficiency improved by unprecedented ranges because of the inclusion of Tiffany & Co. numbers.

Picture: Montblanc

However, watchmaking actions at Richemont are unlikely to take a again seat this yr, with nice new developments at manufacturers corresponding to Montblanc anticipated — and certainly already revealed to us and different companions. There’s a important scarcity available in the market of sure key forms of watches, and that’s the place watchmaking specialists can shine.

As we reported earlier, the important thing problem might be making the most of the value section between CHF1,000 to three,000, which too many Swiss watchmaking manufacturers have deserted.

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