Wheels Donlen Unveils Its Platform Strategy – Global Fleet

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One top priority is to develop a common platform for the two merged companies, which currently operate on separate and independent platforms. During a six-month investigation, Wheels Donlen interviewed or surveyed more than 1,000 clients. - Photo: Gettyimages.com/mikdam

One prime precedence is to develop a typical platform for the 2 merged firms, which at present function on separate and unbiased platforms. Throughout a six-month investigation, Wheels Donlen interviewed or surveyed greater than 1,000 shoppers.

Photograph: Gettyimages.com/mikdam

On Oct. 28, 2021, Wheels, Inc. and Donlen LLC merged into one firm. Athene, a serious monetary providers firm, is the brand new main stakeholder of Wheels Donlen. 



Wheels Donlen represents a extremely complementary merger to permit a single entity to supply enhanced mobility options and fleet-related services and products. One prime precedence is to develop a typical platform for the 2 merged firms, which at present function on separate and unbiased platforms. After a six-month in-depth investigation involving a cross-functional group inside legacy Wheels and legacy Donlen that interviewed or surveyed greater than 1,000 shoppers, Wheels Donlen developed its technique to create a single-fleet platform. Shlomo Crandus, CEO of Wheels Donlen, spoke with AF Editor Mike Antich to offer extra particulars on the technique to create a brand new single platform. Beneath are excerpts from the interview, and the entire video interview can be seen here.

AF: In the course of the six months following the merger announcement, a mixed Wheels Donlen staff has been busy creating a platform integration technique and also you’re now prepared to debate it. Are you able to give us a high-level overview earlier than we focus on the small print of the technique?

CRANDUS: I’d love to speak about it. So if you consider it, we would have liked to determine the way to implement our expertise over the following few years. What we’re going to do is begin with the Wheels structure. We’re going to construct into this structure the extra distinctive and high-value options from the Donlen system and can spend money on one expertise. And when you consider how expertise evolves, whenever you zoom out 5 years, you may have new expertise anyway. And whereas we’re constructing this, we’ve commitments we’ve made to some shoppers on our legacy platform. We’re going to honor these high-value commitments that we’ve made.

I additionally need to discuss how we got here to this choice. Over the previous few months, we recognized a cross-functional group of leaders inside legacy Wheels and legacy Donlen. They characterize our working areas, the IT space, and possibly most vital is our shopper expertise areas. They had been tasked to place collectively a plan to carry the 2 methods collectively. Then we interviewed 62 shoppers who’re both tremendous customers of legacy Wheels’ FleetView or legacy Donlen’s FleetWeb methods. We additionally included shoppers who’re already on each methods to get their suggestions We surveyed over a thousand shoppers and took the outcomes from all of this work to make our choice. We additionally accomplished side-by-side comparisons of the methods and heard from house owners of particular person merchandise and processes. As we evaluated the platforms, we additionally reviewed processes that each firms use. 

I can’t start to speak how a lot the groups cared about getting this proper. The platform work has been an enormous precedence, and we’ve taken a major period of time to get to the fitting reply, and it hasn’t taken away from work that we do for shoppers. We’ve finished a ton of labor at evening and on weekends. We’ve saved all of our employees from each firms in order that we will deal with this integration.

AF: That’s a really complete evaluation that the cross-functional staff performed. What’s spectacular is that it was developed in six months. Will there be new services and products which are going to be developed for this new platform?

CRANDUS: We’re all the time desirous about new services and products. The start line for bringing new providers to our shoppers is admittedly placing in new merchandise that both Wheels or Donlen have that the opposite didn’t. So we’ve merchandise like our reimbursement product, storage administration, and pool administration. 



Now we have completely different approaches to reporting that we’re going to construct into our new platform and our technique is to proceed following our strategy to invention that enables us to adapt to shopper wants and deal with shopper requests virtually in real-time.

And whereas we’re executing our technique, we’re going to proceed listening to our shoppers as a result of we all know that we’re going to adapt. A part of it’s going to be altering plans that we’ve already put in place. However a part of the difference is as a result of the world adjustments. And whereas we’re doing this, there can be new options that we’re going to wish to construct that we don’t see at the moment or haven’t thought of at the moment.

AF: When will shoppers begin to migrate to the brand new platform?

CRANDUS: We’re going to be very intentional in regards to the migration as a result of we acknowledge {that a} change like this topics shoppers and us to danger, and generally it makes folks anxious.

I need to begin out by saying nothing is altering at the moment. And that pertains to the expertise. It additionally pertains to the individuals who work with our shoppers. What we’re going to do first is deal with how we handle information at our two firms as a result of as we migrate over, we need to be sure that the info seems the identical and might nonetheless be analyzed each by us and by our shoppers.

We’re additionally going to be sure that the billing is constant as we transfer to from one platform to the brand new platform. And we’re going to deal with high-value providers as soon as we’ve finished the bottom work. Then we’ll begin working with shoppers and migrating them over. I can inform you that we’ve had a handful of shoppers already elevate their fingers to say that they’re prepared to maneuver over. In some circumstances, it’s shoppers who already operated on each Wheels and Donlen platforms. In different circumstances, it’s newer shoppers, and there are some third circumstances the place shoppers appeared on the market, they knew of some options that we’ve on FleetView, and so they need to get that profit.

AF: It’s an thrilling time. So what’s subsequent? The place do you go from right here?

CRANDUS: Earlier than I get to the place we go from right here, as we do transfer shoppers, we’re placing collectively a really intensive readiness strategy that features course of maps and checklists. And our aim is to effectively transfer shoppers over in a approach the place they’re not disrupted. It begins with coaching our personal staff members and coaching our shoppers. After which as soon as we’re prepared, we’ll be capable to transfer shoppers over as rapidly as attainable.

As soon as we’ve finished that, then we will take into consideration the place will we go from right here. In numerous methods, not a lot goes to alter from a shopper perspective. We’re going to proceed to work on shopper wants as regular. We’re going to deal with continued evolution and invention associated to electrical automobiles, related automobiles, and higher use of knowledge to make selections.

We’re going to have a separate transition administration staff that’s going to be targeted on the mixing in order that our client-facing groups can proceed specializing in shoppers the way in which they’ve for the final 57 years for legacy Donlen and 83 years for legacy Wheels. We’ll proceed speaking with shoppers about new options and new processes, a few of which can be associated to the mixing, whereas others received’t be associated to the mixing. They’ll be regular updates that we make on a regular basis. 

One factor that I ought to say is we’ll proceed reinforcing our tradition. That begins primary with shopper success, getting it proper for our shoppers. Taking a long-term view and having enjoyable as we ship providers and new pondering to our shoppers. 



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