The linchpin in Microsoft's Netflix deal was Xandr, the ad tech firm it recently acquired from AT&T that's helping fuel Microsoft's online advertising ambitions (Wall Street Journal)

Wall Road Journal:

The linchpin in Microsoft’s Netflix deal was Xandr, the advert tech agency it not too long ago acquired from AT&T that is serving to gas Microsoft’s internet marketing ambitions  —  Tech firm, embracing underdog position, reignites its ambitions in internet marketing  —  Microsoft Corp. MSFT 1.04%&#9650 …

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