Steelbird International to set up INR 40 cr plant for auto filters in Rajasthan, Auto News, ET Auto

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Steelbird manufacturing unit picture
New Delhi: Automotive part manufacturing firm Steelbird Worldwide is organising a greenfield facility in Neemrana, Rajasthan for manufacturing of automotive filters. “We now have been allotted a 5-acre land in Neemrana, Rajasthan, with an funding of about INR 40 crore. We’ll get possession of the land within the subsequent 1-2 months and plan to start out manufacturing by April 2023,” Manav Kapur, Govt Director, Steelbird Worldwide, advised ETAuto. The market chief in air filters, oil filters, gasoline filters and cabin filters, established its first plant in North India in 1964. With the most recent allotment, the corporate whose 65% of enterprise comes from manufacturing rubber for aftermarket and OEMs and, 35% from filters, will now have six manufacturing items with a cumulative land space of 13 acres. This contains the current manufacturing house in Neemrana, Rajasthan (5 acres), three amenities of 5 acres, 1 acre and 1 acre respectively in Pantnagar, Uttarakhand and two crops in Higher Noida with land space of half acre every. Final yr, the corporate had additionally utilized for a 10-acre land in Jammu, to cater to manufacturing of rubber and tyres. The proposed funding for that is INR 25 crore. Nonetheless, the land allotment is awaited. “There’s a large ready listing and we’re ready to listen to from the authorities concerning the land allotment in Jammu. We’ll wait for one more 3-6 months, else we’ll search for another land. Can’t look forward to this ceaselessly,” Kapur stated. Steelbird Worldwide will get 90% of its enterprise from the home market and has now been specializing in rising capability to cater to increasing its footprints within the world market. At the moment it exports to international locations in Europe like Germany, Italy, together with Latin America, and neighbouring international locations like Bangladesh, Sri Lanka, Nepal. It’s now focusing on the GCC (Gulf Cooperation Council) and the US, primarily for export of rubber and filters.For FY23, the corporate stated it’s a year-on-year progress of 30%.Steelbird International to set up INR 40 cr plant for auto filters in Rajasthan
In March, the maker of filter and rubber introduced a three way partnership with TVS Auto to arrange a plant in Bangladesh. “At the moment, we’re within the preliminary stage of organising the Bangladesh plant. It ought to be prepared by November this yr,” Kapur knowledgeable. Going ahead, whereas the auto business is seeing a disruption with altering dynamics within the favour of electrical autos (EVs), Steelbird stated it stays protected. “For the subsequent 10 years we don’t see a disruption in our enterprise from new applied sciences like EVs since our enterprise is basically into the aftermarket house. As of now, we aren’t within the strategy of bringing any merchandise for EVs however we’re engaged on making an attempt to determine components the place we will work.” With over 5000 contact factors in India, about 60% of Steelbird Interntional’s demand comes from the North. It’s now community enlargement to the South.The auto part maker additionally gives a variety of tyres for 2 wheelers, nonetheless with restricted demand, it occupies solely a marginal portion of its enterprise.In March this yr, the corporate introduced its foray into the software program area and stated it has partnered with Israel-based cybersecurity firm Cybellum Applied sciences to introduce superior product safety platforms (vulnerability administration, compliance validation) to Indian OEMs and part producers.Steelbird Worldwide is a part of the Steelbird Group, a family-owned firm at the moment run by the third era of the household. Apart from automotive filters and rubber, the Group Firm additionally manufactures helmets and plastic elements. Additionally Learn:Steelbird, a pioneer and market chief in air filters, oil filters, gasoline filters and cabin filters, established its first plant in North India in 1964. The exhaustive vary of auto filters will probably be manufactured for every type of vehicles – 2-wheelers, 3-wheelers, passenger vehicles, tractors and business autos, the corporate stated. The brand new vary consists of engine oil, grease, and fork oil. Steelbird Engine Oil is classed into a number of variants ideally fitted to several types of two-wheelers, the corporate stated.



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