New Delhi: In an period of SUVs, Skoda Auto is betting on a revival of the midsize sedan market in India, and needs to carve an area for itself because the ‘primary’ alternative amongst consumers of sedans priced above INR 10 lakh, a high firm government stated. The Czech automobile maker desires to nook at the very least a 3rd of the general mid-size sedan market and edge forward of Honda to steer the saloon section with the newly-launched Slavia. The brand new mid-size sedan rolled out for the Indian consumers on Monday begins at INR 10.69 lakh and goes as much as INR 15.39 lakh ex-showroom. It undercuts the present chief Honda City in pricing by INR30,000 to INR 50,000 relying on the variant. Whereas some variants are at a premium to the fifth gen Honda Metropolis, Skoda gives turbo petrol engines (1.0L and 1.5L) throughout the vary versus the MPI engines supplied on the Metropolis.Zac Hollis, model director, Skoda Auto India, desires his model to seize the management place within the mid-size sedan section, with focused month-to-month gross sales of two,500 to three,000 models. He additionally expects product interventions by present gamers too within the section. “The brand new Slavia suits very nicely into our model positioning of value-luxury. It’s the greatest, widest and longest sedan in its class. We’re already a pacesetter within the Octavia and Very good section, we’re assured of stretching the worth premium quotient within the cheaper price bracket,” added Hollis.Whereas the sedan section share has fallen beneath 10%, absolutely the volumes of sedans are anticipated to develop sooner or later and will virtually double by the top of the last decade to over 2.5 lakh every year.“Whereas the love for SUVs is rising, there are particular sedan consumers available in the market who’ve been ready for one thing thrilling within the area, with the Slavia, we’re assured of catering to their want,” added Hollis.Powered primarily by the Kushaq SUV and the Slavia sedan, Skoda Auto India has set a goal of trebling its gross sales this 12 months. In 2021, 23,000 Skoda autos had been offered in India. With gross sales of just about 70,000 models, Hollis stated India will likely be among the many high 10 markets for model Skoda globally.The Skoda Slavia may assist the corporate maintain its quantity momentum underneath father or mother Volkswagen’s ‘India 2.0’ plan, led by the Skoda model, and kickstarted by the Kushaq SUV.Hollis says with the Kushaq SUV, Skoda was aiming for a section share of 10% within the mid-size SUV section and the corporate is nearly there, whereas Slavia will look to seize a a lot larger share over 30-35%.“Whereas SUVs are a lot wanted, Kushaq will proceed to account for a significant share of over 50%-60% and the stability 40% or so will likely be introduced in by Slavia. For the reason that time Slavia has been displayed on the showroom, there has not been a single cancellation of bookings, we’re assured of sustained momentum for the model,” added Hollis.Aside from increasing the product portfolio, the corporate has additionally expanded its community footprint to cater to the bigger buyer base with 220 retailers.Hollis stated the product pleasure will proceed sooner or later as nicely, with a number of interventions on each Kushaq and Slavia within the coming two years. Nevertheless, on all new fashions past Kushaq and Slavia, Hollis says, “We’re exploring a sub-4 metre SUV publish 2.0, even a 3 row SUV is being explored. On the EV entrance, we’re exploring a CKD model of a few of our world fashions, however no choice has been made but,” he added.Additionally Learn:
“The Jeep model continues to climb to new heights in India, confirming the introduction of two all-new, made-in-India 4×4 autos this 12 months and in addition the return of Jeep Compass Trailhawk,” the corporate stated.
Jeep, which has lower than a 1% share of India’s automobile market, stated final 12 months it could make investments $250 million to launch 4 SUVs in a rustic the place rivals Hyundai Motor and Kia Motor dominate the section with extra reasonably priced autos.