Pendragon’s CarStore brand goes for BTCC exposure

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Pendragon has agreed a naming sponsorship cope with British Touring Automotive Championship (BTCC) staff Energy Maxed Racing (PMR).

The five-year deal permits each the CarStore and Evans Halshaw manufacturers to achieve publicity to BTCC followers, together with by means of automotive and driver branding, hospitality and onsite branding, marketng and industrial opportuni6es.

The staff will now race as CarStore Energy Maxed Racing inside the BTCC.

Pendragon has relaunched its CarStore used car retailing division as a hybrid mannequin.

“With Pendragon’s portfolio of industry-leading new and used automotive manufacturers, partnering with PMR to kind the CarStore Energy Maxed Racing Crew was an apparent selection for us,” mentioned Kim Costello, chief advertising officer for Pendragon.

“We have been seeking to align ourselves with a successful staff on the monitor and a commercially-minded staff off of it, and in partnering with PMR we discovered simply that.

“The 2022 BTCC must be an thrilling season and we’re trying ahead to what the CarStore Energy Maxed Racing Crew will do each on and off the monitor.”

CarStore Energy Maxed Racing Crew principal Adam Weaver added: “Successful races requires teamwork, dedication and powerful partnerships, and we felt Pendragon might actually assist us on all three.

“We’re excited to see the manufacturers featured on our livery, and dealing with them to construct our collective affect within the BTCC.”

For the 2022 marketing campaign, CarStore Energy Maxed Racing’s BTCC line-up sees fan favorite Michael Crees make his collection return alongside Ash Hand as he makes his debut in Britain’s premier motorsport collection.

Pendragon chief executive Bill Berman recently told AM the company now has “the right strategy in place” as its 2021 financial results revealed a record underlying profit before tax of £83 million.



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