Pendragon unites BMW and Mini at redeveloped Stratstone Derby showroom

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Pendragon has united the BMW and Mini manufacturers in Derby following a multi-million venture to redevelop its current Stratstone automobile retail website.

Doorways formally opened to the AM100 PLC’s now accomplished 50,000sq-ft facility this week, convey the flexibility to accommodate 14 of the latest BMW and Mini autos underneath one roof and 150 pre-owned on an exterior forecourt.

Prospects are being invited to a gap occasion on the website, on Sir Frank Whittle Highway, West Meadows Industrial Property, Derby, at present (April 22), the place they are going to be invited to take automobile take a look at drives and unique provides in addition to looking a collection of traditional automobiles.

Pendragon's redeveloped BMW and Mini Stratstone showroom in DerbyA spokesperson for Stratstone BMW and Mini Derby mentioned: “We’re delighted to have the ability to open our doorways and invite new and current clients to our state-of-the-art facility in Derby.

“Every factor has been redesigned with the client expertise in thoughts, permitting us to showcase an in depth vary of BMW and MINI autos inside a fascinating environment.

“An estimated 15 new jobs will probably be created, marking a major funding into each the native space and the BMW and MINI manufacturers.

“The showroom redevelopment highlights our want to offer a singular service that exceeds all buyer expectations.”

Final month Pendragon chief government Invoice Berman mentioned he was “delighted” with the car retail group’s 2021 financial results, which revealed a file underlying revenue earlier than tax of £83 million.

The outcomes put the group on-track to realize its goal of delivering an underlying profit before tax of £85m to £90m focused in 2020 with the assistance of a relaunched Automobile Retailer used automobile division.

It has additionally continued to spend money on its franchised websites, with plans not too long ago revealed for a new-look Jaguar Land Rover (JLR) dealership in London’s Mayfair.

The workshop at Signage at Pendragon's redeveloped BMW and Mini Stratstone showroom in DerbyIts BMW and Mini opening in Derby is a part of a transfer to convey the 2 manufacturers collectively at redeveloped dealerships in both Derby and Hull.

The brand new dealership design introduces particular BMW M and BMW i zones and – within the case of the Derby website – 20 service technician bays, permitting ready instances to be lowered.

Prospects can even profit from SMART restore services and an all-new multi-storey automobile park with 20 Electrical Automobile (EV) charging factors for the unique use of tourists to the showroom, Pendragon mentioned.



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