New Oriental, one of China's largest private-tutoring companies, became a livestream grocery shopping service on Douyin, after China's regulatory crackdown (Shen Lu/Wall Street Journal)

Shen Lu / Wall Road Journal:

New Oriental, one in every of China’s largest private-tutoring firms, grew to become a livestream grocery buying service on Douyin, after China’s regulatory crackdown  —  New Oriental’s rebranding catches on with viewers as English tutors go viral promoting produce on-line

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