Kia UK prospects are experiencing the Korean model’s new company id (CI) for the primary time forward of the official opening of its redeveloped dealership in Bolton.
AM paid a go to to the upgraded facility on The Linkway, Horwich, which is adjoining to Bolton Wanderers’ Macron Stadium and Middlebrook Retail and Leisure Park, to see the new-look facility.
The brand new web site will get an official opening occasion on the day of the AM Awards 2022, on May 12, however prospects are already perusing its showroom.
Kia Bolton advertising supervisor Lynsey Smethurst described the modifications as a “dramatic shift for the model” and stated that, whereas some ending touches have been nonetheless being utilized, prospects have been “actually eager to return in and have a look”.
Within the newest (April) digital edition of AM magazine Kia Motors UK president and chief executive Paul Philpott revealed that the brand new CI, pioneered at Bolton and by Vertu’s Macklin Motors dealership in Edinburgh, can be launched at 40 to 50 UK retail websites this yr forward of a focused 2024 completion date.
And he stated that it felty like the correct time to ask Kia’s franchisees to speculate, because the model regarded to defy supply constraints to deliver on a 100,000 registrations record in 2022 after franchisees achieved their strongest ever return on gross sales (RoS) determine in 2021, at 2.7%.
Kia’s new CI sees the manufacturers dealerships break up into two distinct zones.
One space of the showroom is outlined because the show zone, whereas one other – demarcated by wooden floors, picket partitions and in some instances picket wraparound ceilings – is a buyer expertise space that includes a lot of screens which give entry to the GForces-powered Showcase system.
Showcase is a GForces product able to showcasing Kia’s whole product vary.
“If the typical showroom has received eight automobiles in it, effectively, we have got 10 totally different fashions in our line-up, so it’s simply not potential to point out every little thing in any of our showrooms”, stated Philpott.
“This allows the shopper to essentially have interaction with the entire product vary. And in the event that they’ve constructed a automobile on-line by way of kia.com they’ll then save that and name it up within the showroom setting as effectively.”
Kia Bolton advantages from a separate service facility on the close by Futura Park, which can be destined to recieve a CI improve.
The close by Middlebrook Retail and Leisure Park is the biggest built-in and sustainable employment, leisure, sports activities and retail scheme within the UK, in the meantime.
Smethurst instructed AM that, whereas the location is just not surrounded by different automobile retailers “there’s tons for our prospects to do and our location means there’s the chance for folks to make a go to to the Kia dealership a part of their procuring journey.”