Netflix’s interactive ‘Trivia Quest’ will be far less creepy than ‘Bandersnatch’ – TechCrunch

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Netflix is doubling-down on interactive content material in the present day because it proclaims “Trivia Quest,” an animated quiz sequence that may debut on April 1. Daniel Calin and Vin Rubino of Sunday Sauce Productions developed a sequence of episodes that may come out day-after-day in April, quizzing viewers with 24 questions per day.

It’s no coincidence that Netflix is making a every day trivia recreation in a time once we’re nonetheless posting our Wordle scores each morning, or when absolute icon Amy Schneider broke data and made “Jeopardy!” vacation spot tv. So, Netflix licensed the sport “Trivia Crack” from etermax to develop “Trivia Quest.”

A every day trivia present might be poised to go viral, if solely folks care sufficient to play day-after-day. The trailer makes “Trivia Quest” look comparatively juvenile, however the recreation may have each “commonplace” and “arduous” questions — and we now have to confess, we didn’t know the reply to the “Avatar” query within the trailer. There’s additionally a query concerning the Nintendo Wii within the trailer, and actually, what youngster is aware of what a Wii is?

“Black Mirror: Bandersnatch” was a breakthrough second for interactive content material on Netflix, however it’s been virtually 4 years since its launch. As Netflix invests more heavily in gaming — one other type of interactive content material — plainly the corporate’s pursuits are shifting again to creating one other interactive success.

The creators of “Black Mirror” launched the cartoon “Cat Burglar” on Netflix simply final week. By navigating via trivia questions, the viewer helps Rowdy Cat sneak previous Peanut the Safety Pup (unimaginable names right here) to steal a portray.

Regardless of the most important success of unique reveals like “Squid Sport” and “Inventing Anna,” Netflix isn’t doing so sizzling. In 2021, the corporate had its slowest year of subscriber progress since 2015, and after delivering modest projections to buyers, its inventory plummeted. That is partly as a result of opponents like Disney (which owns Disney+, Hulu, and ESPN) and HBO Max are continuing to develop, threatening Netflix’s long-term management. So, gaming and interactive content material are a giant a part of Netflix’s future technique.

“We’re open to licensing, accessing massive recreation IP that individuals will acknowledge,” stated Netflix COO Greg Peters as the corporate unveiled its outcomes final quarter. “I believe you will note a few of that occur over the yr to return.”

Netflix additionally just lately acquired the gaming studio Night School and has developed video games based mostly by itself IP. Then, simply yesterday, the corporate acquired Subsequent Video games, the writer of “Stranger Issues” and “Strolling Useless” video games, for $72 million. Relying on how “Cat Burglar” and “Trivia Quest” fare, we might even see much more interactive content material in months to return.



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