Mitsubishi Names Mark Chaffin President & CEO – Operations

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Chaffin joined MMNA in 2007, and has more than 20 years of experience in the automotive industry. - Photo courtesy of Mitsubishi Motors

Chaffin joined MMNA in 2007, and has greater than 20 years of expertise within the automotive business.

Photograph courtesy of Mitsubishi Motors

Mitsubishi Motors North America, Inc. (MMNA) introduced in an announcement the appointment of Mark Chaffin as president and CEO, changing Yoichi Yokozawa. Yokozawa, appointed to the position in March 2020, will return to Mitsubishi Motors Company in Tokyo and tackle a brand new regional administration position. This appointment is efficient April 1.

Chaffin is promoted into the position of CEO, having beforehand served as MMNA’s chief working officer since 2018. Previous to his appointment to COO, he served as vice chairman of mounted operations, and earlier than that, as director, components operations. 

“Mark brings to the position a wealth of expertise whereas at Mitsubishi Motors and different firms,” mentioned John Signoriello, government officer, world advertising and marketing and gross sales for Mitsubishi Motors Company, within the assertion. “His previous assignments, and particularly his tenure as chief working officer for the corporate, makes him the proper successor to steer MMNA ahead at this most necessary time for the corporate and the business as an entire. Mark led the profitable launch of the all-new 2022 Outlander, breaking gross sales data virtually month-to-month since its debut.

“Moreover, the corporate soared to elevated success in JD Energy buyer satisfaction awards, and was essentially the most improved model in Status’s 2021 Automotive Status Report. Final not however actually least, I thank Yoichi for his management at MMNA and am positive that he’ll proceed to be an excellent chief in his new position.”



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