Mercedes-Benz India aims at record sales in 2022, fears Russia-Ukraine war impact on supply chain, Auto News, ET Auto

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The Mercedes Maybach- S Class is the primary of the ten fashions that Mercedes-Benz India plans to launch this 12 months.
The Indian passenger automobile trade has been witnessing robust demand ranges, in some segments led by the pandemic-triggered want for private mobility. Within the luxury vehicle segment too, the demand is kind of robust. Phase chief Mercedes-Benz is tapping this demand and publish document gross sales throughout this calendar 12 months.In 2018, the perfect 12 months by way of gross sales for the OEM, it offered 15,500 autos. “The demand is nearly as good as 2018, if not higher. There’s a possible to do considerably increased,” Santosh Iyer, VP – advertising and gross sales, Mercedes-Benz India informed ETAuto. Final 12 months Mercedes-Benz India offered 11,200 cars.
The demand is nearly as good as 2018, if not higher. There’s a possible to do considerably higherSantosh Iyer, VP, Advertising and marketing & Gross sales, Mercedes Benz India
Nonetheless, there’s additionally a priority. The continuing struggle in Ukraine might throw the spanner within the works because it might result in some supply chain disruptions. Corporations, together with Mercedes-Benz, are assessing the potential affect the continued struggle might have within the manufacturing plans. The struggle appears to be already impacting market confidence. ” We had been extra assured two weeks in the past than now contemplating what has occurred or is going on in Europe, as we aren’t capable of estimate the availability chain affect,” Iyer mentioned.
 Santosh Iyer, VP, Marketing & Sales, Mercedes Benz India Santosh Iyer, VP, Advertising and marketing & Gross sales, Mercedes Benz India
Although the passenger automobile trade is witnessing good demand available in the market, it has not been capable of produce sufficient automobiles to satisfy the demand. The semiconductor disaster has been the principle purpose. General market chief Maruti Suzuki, for instance, has a backlog of two.7 lakh bookings for its autos. The semiconductor problem is step by step easing in various levels for OEMs. One other disruption owing to the continued Russia-Ukraine war is the very last thing it needs. The potential affect of the continued struggle in Europe within the Indian market could develop into clear in a number of days, however what’s already clear for an OEM like Mercedes-Benz is that clients are searching for new choices in a rising financial system. To cater to this demand, Mercedes- Benz India has launched the Mercedes Maybach-S Class at this time. The tremendous luxurious automobile is obtainable in two variants – S680 4Matic and S580 4Matic. The extra highly effective S680 is an imported mannequin, whereas the S580 is being assembled at Mercedes-Benz’s plant in Pune. Going by the demand for fashions priced at INR 2 crore and above in India, Mercedes-Benz India is bullish concerning the market efficiency of the Maybach-S Class. “We have now seen large development within the section (of automobiles priced at INR 2 crore and above) final 12 months. It nearly doubled. That section is rising at a really quick tempo,” Iyer mentioned. The Mercedes Maybach- S Class is the primary of the ten fashions that Mercedes-Benz India plans to launch this 12 months.

Additionally Learn:Maybach S-Class 580 is described by the corporate as one of many technologically superior autos ever to roll out of Mercedes Benz India’s manufacturing facility in Pune. The corporate expects to promote 300 models by the top of the present 12 months.



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