LSH Auto sponsors Pride House at the Birmingham 2022 Commonwealth Games

Mercedes-Benz dealership group LSH Auto is the official sponsor of Delight Home on the Birmingham 2022 Commonwealth Video games.

Delight Home will provide a “secure area and welcoming, inclusive setting” for supporters, athletes, employees and volunteers who’re LGBTIQ+, in addition to allies, on the Commonwealth Video games from Friday, July 22.

The venue, positioned above The Loft Bar & Kitchen on Bromsgrove Avenue, in Birmingham’s Homosexual Village, will host a programme of occasions on the theme of ‘Have fun, Educate, Take part’ with actions accompanying stay screenings of the sporting motion at Birmingham 2022.

Ian Williams, head of human resources at LSH Auto, stated: “We’re delighted to be supporting Delight Home all through the Birmingham 2022 Commonwealth Video games. There’s going to be an actual occasion ambiance with enjoyable health and wellbeing periods, gaming, quilt-making and we’re going to be supplying a photograph sales space linked to the Delight Home social media channels.

“Followers will be capable of watch the Video games on huge screens whereas having fun with refreshments within the household pleasant, alcohol-free bar space and café. Two of our core values at LSH Auto are integrity and social accountability. We respect our colleagues, prospects and group and care about variety, wellbeing, and psychological well being, so our assist for Delight Home is an ideal match.”

Delight Home Birmingham is delivered by Delight Sports activities, a UK based mostly sports activities improvement and inclusion organisation. Delight Sports activities was established in 2006 and has labored throughout the UK to make sport and bodily exercise extra inclusive of LGBTIQ+ individuals.

In 2020, the AM100 retail group, which presently operates eight Mercedes-Benz dealerships within the North West and the Midlands, signed a three-year partnership agreement with British Athletics to offer a variety of automobiles which can transport VIPs, athletes, judges, officers, administration, employees and gear to sporting occasions.

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