Grandy Organics CEO Aaron Anker unveils his firm’s new identify and line of compostable packaging.
“For the final decade, we’ve been evolving as a model so it made sense to vary our identify to extra precisely reﬂect our breadth, whereas giving us latitude to discover new prospects.”
HIRAM, Maine (PRWEB)
February 16, 2022
GrandyOats introduced at present that it has modified its identify and that longtime co-owner Aaron Anker has taken over possession of the 43-year-old granola firm, based mostly out of a solar-powered, renovated schoolhouse in Hiram, Maine.
“I’m excited to announce some substantial adjustments,” stated CEO Aaron Anker. “GrandyOats is now Grandy Organics; my longtime associate Nat Peirce has departed so as to pursue new adventures, and we’re starting to unveil a brand new line of compostable packaging.” The corporate maintains a staff of 32 staff, lots of whom have labored at GrandyOats for over a decade, producing roughly 2 million kilos of roasted nuts, path combine and granola every year from a sustainably powered constructing able to offsetting 145,000 kilos of greenhouse gasoline emissions yearly.
Anker assumes full possession of the long-lasting pure meals firm as he prepares to go to the nation’s largest pure meals present, Pure Merchandise Expo West, which kicks off as a dwell occasion on Tuesday, March 8, 2022, in Anaheim, Calif.
“We’re excited to be unveiling Grandy Organics and our newly branded packaging to our core retail clients,” stated Anker. “For the final decade, we’ve been evolving as a model, increasing our oﬀerings to issues like roasted nuts, path mixes and our high promoting grain-free granola line, Coconola. It made sense to vary our identify to extra precisely reﬂect our breadth, whereas giving us latitude to discover new prospects.”
At EXPO West, Anker will unveil the corporate’s new identify and new branded commerce present sales space to its extensive buyer base, which incorporates hundreds of unbiased pure meals shops and co-ops from throughout the nation and among the nation’s largest retailers, together with Complete Meals, Hannaford, Wegmans, Market Basket, Publix, Mother’s Natural Markets, and Sprouts.
A Return From COVID
GrandyOats has lengthy been a high promoting branded bulk supplier throughout the nation. But, as retailers adjusted to a “touchless” pandemic world, closing down bulk meals sections, the corporate took a monetary hit. The Grandy staff instantly sought methods to pivot to new enterprise alternatives. They began promoting extra packed granolas; partnering with key on-line subscription field corporations; rising their meals service distribution to the Midwest and the Southeast; and leaning into on-line direct-to-consumer gross sales.
Partnering with like minded on-line retailers specializing in minimizing meals waste supplied an enormous raise for the corporate. “These retailers had clients who have been clamoring for wholesome meals, whereas our college and bulk enterprise have been shutting down or decreasing capability,” recounts Anker. “We had wholesome bulk merchandise at our fingertips that we might repack for them.”
Two years later, these companions stay core to the corporate’s enterprise, offering new channels of alternative and gross sales. Retail bulk sections have reopened, simply as clients are looking for methods to adapt to inflation and rising meals prices. College eating halls have additionally reopened, giving Grandy Organics entry to its devoted viewers of younger, health-and-sustainability-minded customers.
“The pandemic was actually difficult for us, however trying again, we ended up forging even stronger relationships with our retail companions in consequence,” says Anker. “We really met extra incessantly with our retail clients, we collaborated extra, we received inventive, and we grew to become a stronger firm.”
NEW Compostable Packaging Featured in Direct-to-Shopper
Direct-to-consumer on-line gross sales have grow to be a key approach for the corporate to serve its loyal clients whereas testing new concepts, notes Anker. Final 12 months the corporate launched ‘The Grandy Pantry’ as a approach for patrons to buy natural elements and bigger bulk sizes instantly from the corporate’s web site. On the similar time, Grandy Organics Advertising and marketing Supervisor Evan Connolly headed up an effort to safe a sustainable packaging associate with the objective of providing merchandise packed in compostable packaging.
“With the rebrand and the brand new identify, it was logical to guage our packaging and search extra sustainable choices,” stated Anker. “Evan was captivated with this problem and we’re actually excited to have the ability to present compostable packaging for our on-line clients for the primary time ever.” Within the meantime, the corporate is assessing the viability of rolling out compostable packaging choices for different enterprise channels.
“We’re testing the feasibility of the packaging throughout all retailers,” stated Anker. Since it’s constituted of cellulose, the corporate should guarantee it holds up by way of nationwide distribution, and can keep nicely on cabinets.
“The packaging is fairly wonderful and provides one other dimension of sustainability that our clients and our staff can be ok with,” added Anker. “It will probably actually be composted in your yard or commercially.”
Modifications in Management
As Anker takes over possession of Grandy Organics and unveils the corporate’s new identify and model look, he appears with gratitude to the previous. “My 22-year partnership with Nat Peirce resulted in one of the profitable natural granola manufacturers within the nation,” stated Anker. “I’m extremely grateful for all the pieces Nat did to construct up the corporate and I’m pleased he’s following his ardour into new pursuits.”
For Pierce, who as longtime head of manufacturing has actually overseen tens of millions of batches of granola, the timing was proper for a change.
“It’s been the respect of a lifetime to be on the helm of GrandyOats with Aaron for 22 years,” stated Peirce. “I couldn’t be extra pleased with the work we’ve finished to maneuver natural granola, path mixes, and nuts into the mainstream of American consciousness, and to mannequin a sustainable approach of doing enterprise.”
The management staff now consists of Aaron Anker as CEO, Kyle Gaither, Director of Gross sales, Liz Bullis HR and Admin Supervisor, and Tim O’Brien Director of Operations. The corporate will add further key positions later this 12 months.
ABOUT Grandy Organics
Since 1979, Grandy Organics has crafted small batches of natural granola, muesli, path combine, roasted nuts, and scorching cereals. Based mostly in rural Maine, the bakery is photo voltaic powered, with 288 photo voltaic panels onsite producing sufficient clear, renewable power to supply tens of millions of kilos of granola and offset over 145,000 kilos of greenhouse gasses every year. With a mission of sourcing probably the most healthful natural elements, Grandy Organics companions with native, and natural producers to create the style that nature supposed. The corporate acquired the U.S. Small Enterprise Administration’s 2019 Small Enterprise Individuals of the Yr Award for Maine.
For extra data and ‘granola wisdoms’ go to http://www.grandyorganics.com.
Grandy Organics can be on Instagram @grandyorganics and Fb: https://www.facebook.com/GrandyOrganics/