Arrange in the course of the peak of the Covid-19 pandemic in 2020, All About Artwork (previously Featurespace Artwork) is a Singapore-based gallery based by Jonathan Toh. Initially, this enterprise began off as a weekend facet hustle the place Jon resold artwork items he collected from his earlier stints overseas. Jon shared that the offers have been performed off his bay window for a time period earlier than he moved into a correct office.
The thought of beginning an artwork enterprise, to Jon, was a pure extension of his rising ardour for amassing artwork items. He felt that there was a scarcity of transparency when it comes to what was disclosed to patrons and the hidden prices that many didn’t learn about. A way of confusion was felt not solely inside the business however Jon himself.
“I set myself a activity of constructing a Murakami piece from scratch and I realised that there was an unlimited distinction between what was an inexpensive markup after which what the opposite galleries have been making an attempt to promote at.”
Having been via the method himself, Jon determined that the gallery would bridge the hole for each new and seasoned collectors alike. This approachable path that Toh had determined upon enabled him to construct a group for the gallery and that helped him to broaden his attain to new clients.
Being in structure positively boosted Jon’s confidence in giving recommendation to shoppers when they’re on the lookout for a brand new artwork piece. The notion of area, design and colors acted as a tenet for him after which he would supply appropriate choices for the purchasers to choose from. The target was to not simply shut a deal, however in truth present good choices that matched the area, funds and aesthetics.
The transition from structure to artwork dealing was a easy one. Jon had all the time taken curiosity in artwork dealing and he additionally “grew much less keen on plans and building that may take two to a few years”. The self taught-entrepreneur now finds gratification within the faster turnover fee of the artwork business, the place new artworks are continuously created and positioned in houses, giving the identical form of pleasure to individuals of their houses.
Aside from solely appreciating artwork for its magnificence, Jon shared that valuing artwork for its funding facet was a perspective that’s on the rise amongst many collectors today. That is just like how cryptocurrency, watches and luxurious automobiles at the moment are perceived as various property, up to date artwork has now achieve the identical degree of acceptance for the brand new age of collectors.
People who find themselves into arts have been usually stereotyped by the plenty to be of a sure age group, perhaps these above the 50s. And to this group of artwork collectors, artwork is basically confined to the few key mediums. This notion, nevertheless, is just not the case based on Jon, who noticed that extra individuals are extra accepting of up to date artwork types and new mediums. Artists like Takashi Murakami, Roby Dwi Antono, Javier Calleja and others have all come up on the high of the record of many collectors.
Accompanying these artists is a youthful demographic, Jon reckoned that collectors who frequent his gallery are between 30- to 42-years-old. This group represents a brand new wave of artwork amassing. “An excellent combine of individuals shopping for for his or her first residence, first workplace, to start out a group, buying and selling out of their positions into different property and taking artwork as one other supply of passion the place they’ll put severe cash into.”
In Jon’s gallery, it is possible for you to to discover a bevvy of artworks from each established and rising artists. Not like different artwork galleries in Singapore, the place there may be this “invisible push” for native artists, Jon believes in pushing for what catches his consideration, no matter nationality and site. He’s additionally open to suggestions of artists from collectors and associate galleries.
Solely after establishing a real relationship with the artists will Jon think about working with them. Presently, the profile of artists that he represents includes completely different nationalities equivalent to British, Malaysian,Thai,Indonesian, Brazilian, Dutch, Russian and extra. Other than boasting a workforce of worldwide artists, Jon additionally has a worldwide fan base. The gallery had despatched artworks to international locations like Indonesia, China, South Korea and even Canada.
When mentioning artwork amassing and shopping for, NFT is an adjoining matter that always involves thoughts and Jon isn’t any stranger to this matter as a number of clients have additionally requested about it. For Jon, “NFT is one other vertical of artwork”. As a substitute of taking a look at NFT from a zero-sum method, it ought to be a win-win as a result of artwork within the bodily world can nonetheless stand to achieve from the emergence of this digital asset. The convergence of each NFTs and the humanities is what Jon appears ahead to probably the most. To him, it’s the utility nature of those two property that intrigues him probably the most.
Proper now, Jon remains to be doing extra analysis into how he can incorporate each parts into the gallery. A thought that sprang to thoughts for Jon was utilizing NFTs as a digital authentication instrument, the place clients can authenticate their purchases. This is only one of a number of growth areas Jon has for the gallery.
The latest rebranding of his enterprise additionally signalled bigger targets he’s making an attempt to realize. Featurespace Artwork has modified its identify to All About Artwork, a development from a “featured artwork area” to a enterprise that may embrace different verticals of artwork like exhibits, artwork residency and logistics. Primarily, All About Artwork hopes to cowl each facet of the artwork amassing journey.
Within the nearer time period, the gallery shall be holding an exhibition beginning on 4 March and it’ll final for a month. Titled, “JOGJA: The Subsequent Chapter”, it can showcase six rising artists that Jon has introduced on and is joyful to share with the group.
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