Fendi Casa Unveils First Flagship In Milan

fendi casa milan storePicture: Fendi Casa

Fendi Casa makes its mark within the design realm and unveiled its first flagship retailer in Milan. The town and placement on the landmark constructing in Piazza della Scala had been particularly chosen resulting from Milan’s worldwide status as an intersection for top style and design.

fendi casa flagship store in MilanFendi Casa flagship retailer in Piazza della Scala. Picture: Andrea Ferrari, Fendi Casa

The venture first began final 12 months as a joint partnership between Design Holding and the Italian luxurious home, collectively managed by Investindustrial and The Carlyle Group. In teaming up, they created Style Furnishings Design (FF Design) to develop the Fendi Casa enterprise.

Serge Brunschiwg, CEO of Fendi, stated the inside design venture unifies the enduring Fendi codes and DNA in a chic, monumental house. “We’re enthusiastic concerning the nice synergies created with Design Holding and these first months of 2022, we stay up for our future openings in Miami and Shanghai within the close to future,” shared Brunschiwg.

fendi casa collection 2022Picture: Fendi Casa
fendi casa collection 2022Picture: Fendi Casa
fendi casa collection 2022Picture: Fendi Casa
fendi casa 2022 collectionPicture: Fendi Casa

Final week on the opening, CEO of FF Design Alberto Da Passano acknowledged {that a} plan is presently underway to open a further 40 Fendi Casa shops throughout the subsequent three years. The posh model is taking a look at upscale areas in New York and Dubai as its first precedence shops.

FF Design CEO alberto da passanoPicture: Andrea Ferrari, Fendi Casa

The Fendi Casa Boutique

Spanning 7,560 sq. toes, the flagship will not be removed from Fendi’s boutiques in luxurious buying arcade Galleria Vittorio Emanuele II and in Via Montenapoleone. By the boutique’s 13 giant home windows and entrance is Fendi’s imaginative and prescient of residing, eating, sleeping and outside areas.

fendi casa milan storePicture: Andrea Ferrari, Fendi Casa

Adorning the house’s home windows are six artisanal items from the KOMPA Assortment which was first proven at Design Miami 2021. Born from the founding father of the Botswana-based design studio and Fendi’s inventive administrators, the gathering explores time-honoured crafting methods that join previous to future.

Inside the shop, an immersive expertise unfolds with references to the historic Palazzo della Civiltà Italiana in Rome, now used because the Fendi headquarters.

fendi casa flagship store in milanPicture: Fendi Casa

Additionally on show are just a few of Fendi’s representations of its DNA and milestones — together with the posh model’s inventive administrators Kim Jones, Silvia Venturini Fendi and Delfina Delettrez Fendi and their collaboration with designer Peter Mabeo.

In keeping with WWD, the Madua chair which was initially developed from the O’Lock brand designed by Delettrez Fendi for her first assortment for fall 2021 is displayed on the entrance as properly.

fendi casa milan storePicture: Fendi Casa
fendi casa milan storePicture: Fendi Casa

The celebrated two-floor retailer is stuffed with gorgeous furnishings by 9 world-renowned designers like Piero Lissoni, Cristina Celestino, Toan Nguyen and atelier oï. FF Design CEO Da Passano revealed that the model will proceed working with designers who add an eclectic method to Fendi Casa collections.

Browse the basic but progressive Fendi Casa assortment here.

For extra interiors and decor reads, click on here.

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