In July 2022, Chanel celebrated the hyperlinks between style and music with a Mediterranean tour titled “Chanel Summer Tour”. Between fantasy and actuality, the Chanel Spring Summer time 2022 assortment designed by Virginie Viard expresses an ethereal lightness. Vivid, joyful silhouettes float amidst geometric constructions in a graphic setting created by Xavier Veilhan. A decor evoking equestrian curves and constructive strains contrasts with ethereal silhouettes, delicate embroideries and valuable flowers meant to welcome the silhouettes of the Spring Summer time 2022 Prepared-To-Put on and 2021/22 Métiers d’artwork exhibits, in addition to the Chanel Coco Seashore Assortment.
The boutique is situated in La Mistralée villa, a house away from dwelling, presenting the model’s numerous collections all through the summer time season, this elegant vacation spot will likely be open from 8 April via to the tip of September 2022. On the request of Virginie Viard, the Chanel ambassador Caroline de Maigret invited mannequin Blesnya Minher and singer Angèle for the primary stopover on the Chanel seasonal boutique in St. Tropez. The tour was accompanied by many different celebrities similar to Chanel ambassadors Vanessa Paradis, Margot Robbie and Pharrell Williams.
On 12 and 13 July, a beige and black van with the double C emblem was put in on the Villa La Mistralée, the place Chanel has been taking over residence each summer time for the previous decade. Appearing as a house away from dwelling, the beige tones of the Roman opus travertine ground spotlight the pinky-beige partitions and the touches of black and white, permitting the villa to evoke the non-public sphere of Gabrielle Chanel.
It was on this welcoming environment that the company gathered, between video games of pétanque, whereas the van remodeled into a photograph studio and the enjoying of vinyl data by musicians near the Home. The night continued with a piano efficiency by Belgian born musician and Chanel ambassador, Angèle. It was then adopted by a DJ set by songwriter Marine Neuilly. The next morning, company attended a “Type Discuss” — a dialog about model and attract between Caroline de Maigret and Blesnya Minher, the place they mentioned the heritage and inspiration behind Chanel newest assortment and their impressions of the Chanel summer time tour.
General, the two-day occasion was harking back to the cosmopolitan seaside life-style of Monte Carlo. The celebration of Chanel’s historical past alongside Cote d’Azur was proven via refined silhouettes of the gathering and company discovered themselves to be immersed in maison’s basic spirit of class, modernity and creativity.
Presenting Chanel’s numerous collections all through the summer time season, the seasonal boutique is now open until the tip of September 2022.
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