CEO Marc A. Hayek On Blancpain’s Artistic Side


blancpain CEO marc a. hayekMarc A. Hayek. Picture: Blancpain

In an period the place some enormously profitable manufacturers discover themselves hemmed in by a single assortment, Blancpain continues to display that it’s certainly potential to achieve success producing classical timepieces, ridiculously sturdy sports activities watches, and even a reissue or two. We do certainly have the Air Command mannequin in thoughts, particularly on that final level, and excited about that watch fairly naturally results in a consideration of Blancpain’s different competencies. It is a manufacture with a number of depth, together with a penchant for considerably naughty watches (that we will describe however not present, sadly). This isn’t only a matter of historical past for Blancpain — one thing for a museum tour for instance. It’s all current tense.

Blancpain Métiers d’Art The Great WaveBlancpain Métiers d’Artwork The Nice Wave. Picture: Blancpain

This acquired us excited about the particular métiers d’art watches that Blancpain can also be recognized for, however that often by no means make it into our palms. These are the sorts of watches which might be at all times spoken for as a result of they’re uncommon marvels. Sadly, this implies we rarely function these fascinating watches, since you too will probably be arduous pressed to seek out examples in shops anyplace on the earth. Certainly, your finest guess to come back to grips with the sort of watchmaking is to go to the manufacture itself, which is difficult nowadays. All of the extra cause maybe to showcase some métiers d’artwork creations right here, the place we have now some respiration house.

As normal, Ruckdee Chotjinda rode to the rescue with the fitting story: an interview with Blancpain President Marc A. Hayek, however with a twist. The complete topic of this interview is concerning the Métiers d’Artwork assortment at Blancpain, which itself would possibly shock you given how strongly Hayek is related to dive watches. A person of motion and fervour, you would possibly recall footage of him in our story on dive watches in situation #59, absolutely kitted up and prepared for motion. The extra seasoned amongst you’ll little question additionally recall Hayek’s demonstration of his motor racing abilities, however his status as a diver has been revamped a number of a long time. Blancpain’s status with dive watches goes slightly additional again, however it’s dwarfed by the agency’s experience in horological ornamental arts. Hayek helps us set the story straight a few core competency at Blancpain, sharing just a few secrets and techniques within the course of.

Blancpain Métiers d’Art Formosa Clouded LeopardBlancpain Métiers d’Artwork Formosa Clouded Leopard,
that includes a number of crafts in a single timepiece. Picture: Blancpain

What are the primary necessities for a watch to be created in Blancpain’s Métiers d’Artwork assortment?

Two important traits are evaluated earlier than beginning a brand new undertaking: technicity and sweetness. We are attempting to place ahead methods which have not often been seen on the earth of watchmaking — as is the case with damascening and shakudo, for instance — or grasp processes in-house which might be often dealt with by third-party producers. Our intention is to point out purchasers that Blancpain’s creativity and experience are limitless, and that is what they’re searching for.

With our Métiers d’Artwork items, we enable purchasers looking for to amass a personalised mannequin to contribute to the design of their watch, whereas benefiting from our concepts and savoir-faire, in concord with our DNA and watchmaking custom.

Blancpain Métiers d’Art Formosa Clouded LeopardPicture: Blancpain
Blancpain Métiers d’Art Formosa Clouded LeopardPicture: Blancpain

And these are performed on the small workshop often called La Ferme or the Farm?

Our Manufacture in Le Brassus, affectionately named La Ferme, shouldn’t be solely devoted to the Métiers d’Artwork, but additionally to essentially the most demanding and difficult problems resembling minute repeaters, carrousels, tourbillons and ultra-complex calendars. The Métiers d’Artwork workshops are composed of 5 gifted artists who observe the total vary of creative types of expression relevant to watchmaking: engraving, damascening, enamel work in a number of kinds, carving, binchotan, and naturally shakudo.

Métiers d’Artwork by Blancpain: Honoring the nice beauties of historical China.
Picture: Blancpain

Asian motifs and methods appear fairly outstanding in your Métiers d’Artwork watches. Would we be appropriate to imagine that Asian clients make up nearly all of consumers for these creative timepieces?

The creative themes and tasks often originate with our workforce fairly than with an edict from administration. Our artisans put ahead proposals in response to our purchasers’ cultures and their very own pursuits and sources of inspiration. We collectively outline the picks retaining in thoughts that Blancpain’s DNA and watchmaking custom must be revered.

And Blancpain’s custom is to innovate. We’re dedicated to inventing and increasing the boundaries of watchmaking, which doesn’t apply for actions solely, but additionally for the aesthetics of our watches. We make it some extent of honour to place ahead ornamental methods which have not often been seen on the earth of watchmaking, as is the case with shakudo, binchotan and damascening, and that are on the similar time fascinating and difficult, leading to one-of-a-kind items that no different methods can obtain.

How did they practice for Japanese arts like shakudo within the first place?

We’ve the prospect to work with artists whose training in devoted tremendous arts colleges gave them the talents and coaching to grasp quite a lot of methods. Every thing is finished in-house in a real spirit of curiosity. We do intensive analysis and improvement on the methods we search to combine inside the Métiers d’Artwork workshops earlier than beginning a number of rounds of testing till we obtain the specified outcomes. The processes are lengthy and stem from necessary investments, however they’re undeniably value it.

For you personally, what’s it concerning the artwork of shakudo that almost all fascinates you?

What I really like about shakudo is the truth that the piece you’re creating retains part of thriller till the dial is completed. Though we grasp the approach, the ultimate outcome shouldn’t be 100 per cent predictable. And the variations in hues between chestnut brown, blue and black obtained with the shakudo course of function a exceptional richness that’s distinctive to this artwork.

blancpain enamel paintingPicture: Blancpain
Blancpain Métiers d’Art Formosa Clouded LeopardPicture: Blancpain

The identical is true for the artwork of enamel portray?

To begin with, I’m fascinated by the artwork of enamelling itself. If you see an enamel dial, you could assume it’s simple to create, however it’s in reality extraordinarily demanding. It’s only while you look rigorously on the dial that you just discover the depth and texture of the pure, elegant white color, and realise the work behind it. The identical goes for the portray. Each time you take a look at an enamel painted dial, you see one thing totally different, a tiny element that your eye didn’t catch earlier than. I’m impressed by the best way our artisans are in a position to style miniature worlds inside the micro dimension of a watch dial.

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