Breuninger expands to Poland

Internationalisation and on-line enterprise After Austria (2017) and Switzerland (2019), Breuninger is now increasing to Poland in October 2021 and thereby delivering the attractive issues in life to a non-German talking nation for the primary time. The deliberate launch of the brand new on-line store for Germany’s neighbouring nation is one other elementary step in direction of internationalisation and a part of the bold progress technique pursued by the style and way of life firm.E.BreuningerWith a number of hundred million guests per 12 months, is among the most profitable e-commerce suppliers by far inside the premium section for German-speaking territories. The upcoming launch of the brand new on-line store in Poland represents a brand new method for the corporate specializing in the European market.Beginning in October 2021, Polish clients can now uncover round 1,500 worldwide designer manufacturers and choose newcomer manufacturers at The product vary will likely be launched primarily in keeping with the prevailing Breuninger on-line outlets in Austria and Switzerland, and can provide a novel choice within the areas of style, magnificence and way of life inside Poland.Each the net store and customer support are provided solely in Polish. By the top of 2021, the regionally established on-line cost strategies P24 and BLIK will likely be accessible. Order shipments are carried out from the Breuninger product companies centre in Sachsenheim close to the corporate’s headquarters in Stuttgart. Clients obtain their orders inside three to 5 enterprise days. For the launch of, transport prices will likely be waived for orders from Poland.Breuninger CEO Holger Blecker gives a couple of remarks in regards to the new on-line store: “We’re very happy and enthusiastic about our first on-line enlargement exterior of the DACH area. Our neighbouring nation of Poland is a particularly fascinating market that’s rising dynamically and reveals a excessive on-line affinity. With our vary of premium and luxurious gadgets, we stay up for assembly the rising curiosity of Polish clients in premium and designer style and equipment sooner or later.”Breuninger is pursuing bold progress targets and plans to repeatedly develop its personal on-line service in Europe with its choose vary of premium, luxurious and designer manufacturers. The corporate is at the moment critically reviewing an enlargement into additional markets.The style and way of life firm is characterised by a novel omnichannel portfolio by way of service and product vary. For a number of years, Breuninger has additionally been investing closely in its in-house tech crew and the digital improvement of to make on-line purchasing as inspiring and pleasing as potential for patrons.Media package for obtain: Breuninger ( Breuninger GmbH & Co.
The style and way of life firm Breuninger was based by Eduard Breuninger in 1881 and is now one of many main multi-channel shops in Europe. Over its 140-year historical past, Breuninger has set excessive requirements for style, magnificence and way of life with an unique collection of worldwide designer manufacturers and choose newcomer manufacturers. The net store launched in 2008 is among the most profitable on-line outlets within the premium and luxurious section and can be accessible to clients in Austria and Switzerland. Aside from impeccable type and a way for traits, Breuninger is deeply customer-oriented: Presents equivalent to Particular Service, the in-house bespoke atelier, Click on&Acquire and on-line reservations, the in-store order service and shuttle service guarantee a rare purchasing expertise, whether or not on-line or in individual. In Germany and Luxembourg, Breuninger now runs 13 shops with round 6,000 staff.

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