Breuninger approves comprehensive animal welfare policy

Sustainable use of supplies of animal origin Stuttgart, 2 December 2021 As a part of its sustainability technique, the style and way of life firm Breuninger is publishing a complete animal welfare coverage with intensive pointers for using animal supplies. With this coverage, Breuninger is declaring its personal dedication and particularly calling for compliance from its companions and suppliers. Breuninger is thereby setting new requirements for a cruelty-free style trade and sending a robust sign to the trade.E. BreuningerFor Breuninger, animal welfare is a matter of the center. After discontinuing the sale of actual fur, unique animal hides and angora wool on the finish of 2020, Breuninger joined within the worldwide “Fur Free Retailer Program” initiative in January 2021. The animal welfare coverage that’s now being revealed is a logical subsequent step for the corporate in its dedication to accountable dealing with and safety of animals within the style and way of life trade.As a part of its sustainability technique, Breuninger has adopted its personal animal welfare coverage to advertise sustainable supplies throughout your entire vary of products sooner or later. The objective is to make sure particular minimal requirements for animal supplies, in addition to to exclude essential supplies and exchange them with alternate options. For instance, Breuninger will solely supply licensed downs beginning in 2025 and ensures managed European origin of all horn supplies. Additional, beginning in 2030 the corporate will completely purchase objects with 100% licensed mulesing-free wool. Breuninger’s animal welfare coverage addresses a significantly broader vary of animal supplies than is presently typical within the trade. Supplies akin to silk, coral, fur and leather-based, pearls, mother-of-pearl and mussels are all taken into consideration.The dedication to adjust to strict requirements for animal supplies additionally will increase visibility about an overarching problem within the style trade, since dependable certifications don’t presently exist for all supplies of animal origin. In session with trade specialists, suppliers and enterprise companions, Breuninger is actively selling higher-level options and inspiring transparency alongside your entire manufacturing chain.“The continuous ongoing improvement and enchancment of Breuninger as a sustainable firm is a vital aspect of our DNA. Our complete animal welfare coverage emphasises this and demonstrates how critical we’re”, remarks Breuninger CEO Holger Blecker. “We should translate our animal welfare dedication into actions. And this is applicable for your entire trade. We should not shirk our duty. The place no requirements exist, we should develop them ourselves.”With the intention to promote animal welfare, Breuninger collaborates intently with the animal welfare organisation VIER PFOTEN Deutschland, which can also be behind the “Fur Free Retailer Program” in Germany. The animal welfare coverage shall be continuously up to date and tailored to new developments within the trade.Media package for obtain:
Nachhaltigkeit bei Breuninger (’s full animal welfare coverage is accessible to the general public right here: details about the subject of sustainability at Breuninger will be discovered at: Breuninger GmbH & Co.
The style and way of life firm Breuninger was based by Eduard Breuninger in 1881 and is now one of many main multi-channel shops in Europe. Over its 140-year historical past, Breuninger has set excessive requirements for style, magnificence and way of life with an unique number of worldwide designer manufacturers and choose newcomer manufacturers. The web store launched in 2008 is without doubt one of the most profitable on-line retailers within the premium phase and can also be out there to clients in Austria, Switzerland and Poland. Other than impeccable model and a way for traits, Breuninger is deeply customer-oriented: Presents akin to Particular Service, the in-house bespoke atelier, Click on&Gather and on-line reservations, the in-store order service and shuttle service guarantee a rare buying expertise, whether or not on-line or in individual. In Germany and Luxembourg, Breuninger now runs 13 shops with round 6,000 staff. The grand opening of Breuninger in Hamburg is deliberate for 2023.

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