Blackpink’s LISA Is Chivas’ First Asian Female Represent

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Picture: Chivas

Blackpink’s LISA is the brand new ambassador of main blended Scotch whisky Chivas, and in addition making historical past because the first female face of the brand in Asia.

In Chivas’ new ‘I Rise, We Rise’ campaign, the influential Okay-pop musician shares how her journey blends seamlessly with the producer’s ethos of “success and elevating these round you”. As LISA continues to forge her personal path and encourage on higher, world ranges, Chivas is all set in interesting to a brand new era of Scotch drinkers, particularly in Asia.

Blackpink Lisa x Chivas RegalPicture: Chivas

Blackpink Lisa x Chivas RegalPicture: Chivas

Main in self-confidence and empowerment, LISA has undoubtedly damaged boundaries and went past social parameters in her story to success. Okay-pop is a particular continuous hustle and LISA proved that a number of years of coaching and tenacity have positively paid off.

LISA is the final word image of arduous work, willpower, humility and generosity — an apposite embodiment of Chivas’ rules. “There have been no shortcuts to get the place I’m,” LISA says within the marketing campaign movie. “After being on such an enormous private journey and hustling over the previous few years, I need to encourage individuals to raise themselves”. As a whisky fan with carefully aligned values, the artist provides that it was solely pure to companion with Chivas.

Nick Blacknell, world advertising director of Chivas, commented that LISA is the right spokesperson for the marketing campaign. Aside from shared values with the model, the worldwide famous person is “a task mannequin for the subsequent era” and “has enchantment throughout plenty of passions together with music and vogue”. The dynamic collaboration goals to convey Chivas to new demographics because the producer enters a brand new period.

Blackpink Lisa x Chivas RegalPicture: Chivas

Filmed on location in Seoul, South Korea and directed by Liukh, the advert options LISA encouraging viewers to make success on their very own phrases whereas having a refreshing Chivas Highball in hand. There will even be reside occasions, activations, and unique drops occurring by means of 2022. 

Moreover, the Scotch Whisky model presents a brand new and sustainable design of its signature Chivas 12 expression — reborn for the fashionable, sustainability- and style-conscious whisky drinker. The daring and modern improve of the bottle, label and pack makes use of much less glass, plastic and recycles with much less vitality as nicely.

Watch the marketing campaign movie beneath and seize your personal mix of success at chivas.com.

In different alcohol information, Leonardo DiCaprio has acquired an fairness stake in French champagne Telmont as a part of his investment towards sustainability and environmentalism.

For extra alcohol reads, click on here.



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