Dior Beauty is relaunching a brand new marketing campaign this March for the Dior Addict lipstick assortment. The model has chosen Blackpink’s Jisoo, actress Anya Taylor-Joy and French artist Sharon Alexie to entrance it.
First designed as a vogue accent, the enduring Dior Addict lipstick receives an elevating reinterpretation. Below the steerage of Peter Philips, inventive and picture director for Dior Make-up, the brand new assortment is formulated with 90 per cent pure origin substances and infused with floral lip care. The lipsticks additionally enable excessive shine and intensify liberated femininity.
Shot by Liz Collins, the marketing campaign movie options every exceptional lady of their ingredient and the place they’re most inventive. Together with the tagline “the brand new shine lipstick”, we see Korean singer Jisoo with a corded mic, British-American actress Taylor-Pleasure modelling, in addition to French artist Alexie making artwork. The distinction in fluid actions and fleeting pictures creates a way of awe and need.
The French luxurious home has definitely chosen glowing and becoming ladies because the faces of the famend lipstick. In accordance with WWD, Dior acknowledged that every expertise “flaunts her personal assured fashion, her extremely inventive world and, above all, her character”.
The stills present every expertise with dazzling lips and a silver Dior bag — easy but fiercely bewitching. The product pictures shall be up on Dior’s beauty-owned digital channels on 1 March.
The brand new Dior Addict assortment shall be obtainable in 4 attractive, refillable instances: metallic silver, basic black lacquer, uncooked denim and pink quilted leather-based. With 40 shades, the gathering contains some fan favourites just like the brick purple Dior 8 and Christian Dior’s reimagined 100 Nude Look.
Additionally in different magnificence information of reinventions, Louis Vuitton’s Les Extraits Collection has 5 new compositions. Crafted by perfumer Jacques Cavallier Belletrud and architect Frank Gehry, the beautiful fragrances are excellent for the forthcoming Spring season.
Store at dior.com when the lipsticks launch on 1 April 2022.
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